✨ Try Twice today! 900+ 5 star reviews and free shipping over $30 ✨

It’s time to think twice about your toothpaste.

The difference is night and day. Introducing the new way to take care of your smile.

INTRODUCING SCIENCE + WELLNESS TOOTHPASTE.

Look Good


A healthy mouth lies at the root of everything we do. That’s why we’re forever free of SLS, parabens, charcoal and triclosan. 100% vegan, GF, non-GMO and cruelty-free.

Feel Good


Full of vitamin A, C, E and aloe vera to keep your mouth in its happy place + dentist approved ingredients that’ll show cavities, sensitivity and unwanted stains who’s boss.

Do Good


The first toothpaste born for its purpose. To make people smile. Literally. Every purchase provides life-changing dentistry to someone in need through real non-profit work.

SHOP

Twice in the news

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"Chic dental care has arrived"

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“The philanthropic toothpaste brand of the future"

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"Elevates brushing your teeth to a new level of self-care"

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"Your twice-a-day ritual just got an upgrade"

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"Best Toothpaste - 2019 Grooming Awards"


Smiles on a mission

Every purchase of Twice makes an impact as we commit 10% of profits to the GLO Good Foundation, bringing healthy smiles to those in need. In partnership, we have helped provide over $1MM in free dentistry globally to date.

AS SEEN ON

twice twice

Early Bird

$6.99

Wintergreen & Peppermint

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Twilight

$6.99

Peppermint, Vanilla & Lavender

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Four Pack

$25.99

($6.50 each)

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Mini Duo

$5.00

($5.00 each)

Mini Duo

Try for $5

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Proudly available at these locations

CVS pharmacy Store Locator
How It All Began

Bringing healthy smiles to those in need

How It All Began

You change someone’s life when you unlock the power of their smile. That’s why we commit 10% of profits and our toothpaste to the GLO Good Foundation, bringing healthy smiles to those in need.