Think Twice about oral care

Conventional toothpastes weren’t doing us much good, so we made one that will.

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Finally a toothpaste I LOVE

“I don’t know how many different types of toothpaste I’ve used over the years, but this is far and away my favorite! I can’t get over the flavors (no burn aftertaste) and fresh feeling!”

Mercedes V.
Feel good about buying :)

“I love how responsible this brand is! Vegan, cruelty free, gluten-free, recyclable, gives back… And it really cleans my teeth! Never going back to anything else!”

Lynn J.
SO fresh and clean

”It’s like every time I brush with Twice I feel just as clean as I do after leaving my dental cleanings... it's so refreshing and feels SO clean!”

Sarah O.

Cult Favorites

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FEATURED

Starter Set

Invigorating Wintergreen & Peppermint
Calming Vanilla Lavender Mint
Cooling Spearmint Eucalyptus
+ The Smile Kit

Save 25%

$48.96

$35.99

SHOP AND SAVE 25%

No shady stuff

Always made clean, never made with SLS or sulfates

Vitamin enriched

Vitamins A, C, E and Aloe Vera help soothe and hydrate gums

Dentist Approved

Formulated and loved by thousands of world class oral health experts

A healthy mouth is a healthy body

Read that twice. The days of thinking toothpaste just whitens and freshens breath, are over.

Introducing
Science + Wellness Toothpaste

Clean and complete, without compromise

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Meet Our Founders

What do two brothers from a dental family and Lenny Kravitz have in common? They love seeing people smile. After witnessing this power first-hand on a dental mission, they created Twice out of a drive to give back.

"Twice is bringing oral care into wellness while keeping it accessible and making an impact."
“It’s a healthy toothpaste that works. And it’s the best toothpaste there is."

- Co-founder Lenny Kravitz on ELLEN
"Toothpaste has now been rethought. Chic dental care has arrived."