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Our Story

The greatest gift you can give is a smile

Our worlds collided over a shared desire to bring smiles to a community in need.

The Twice story began 
while on a volunteer mission in Eleuthera, Bahamas.

In 2015, brothers Julian and Cody Levine joined Lenny Kravitz and a team of passionate dentists on a trip that would change their lives. Their mission? To provide free full-service oral care to a community of people without proper access to health care—many of whom suffer from both physical and emotional pain due to their oral hygiene. Joining forces with Lenny’s Let Love Rule Foundation and the GLO Good Foundation, the team treated patients for any and everything they may have needed: from cleanings, root canals and extractions to whitenings, dentures, and beyond. For some, these essential services lent a newfound energy and sense of confidence. For many, these treatments were life changing.

This community is one that Lenny calls home and one that Julian and Cody fell in love with immediately. The emotional result of dentistry in action opened the teams' eyes to the power of a smile—the trio left the island completely inspired, wheels turning—they had to figure out a way to continue giving back.

And so, Twice was born with a purpose: to help everyone discover the power of their smile.

We set out to make an impact...

After leaving Eleuthera, we felt the need to transform how we all take care of our teeth—in our own community and beyond. We left determined to make a healthy smile accessible to everyone: by creating a product that would reflect the beauty, health and confidence embodied by the new smiles of our patients, then making sure that product gave back to the cause that inspired it all. Through years of research, development, and focused collaboration with industry experts, we were able to bring our vision to life. Our goal was to re-imagine brushing twice-a-day by creating an experience people would actually look forward to—every morning and every night. By evolving brushing into a ritual rather than a chore, we created Twice: the first toothpaste on a mission, the only toothpaste that will unlock the power of the world’s smiles.

We wanted to rethink toothpaste, and make it our way.

Responsibly Made

Entirely vegan, non-GMO, gluten-free, and without animal testing or cruelty. We wouldn’t have it any other way.

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Effective Ingredients

Only proven and effective ingredients to help whiten, protect against sensitivity, prevent painful cavities, and strengthen enamel.

No Nonsense

No unnecessary and potentially harmful ingredients. Obsessively researching and implementing cleaner alternative solutions.

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Wellness Focus

Infusing our products with antioxidant-rich vitamins and botanical extracts helps to soothe gums and create a lasting, healthy environment in your mouth.

We stay true to our mission.

Every purchase of Twice makes an impact. Through our partnership with the GLO Good Foundation, we commit 10% of our profits to funding more missions in Eleuthera and around the world. We hope you’ll join us to spread the power of a smile.

From the Founders


With two passionate parents as dentists and oral care entrepreneurs the smile is always a topic of discussion. When we all went on our first dental mission in 2015 and saw the power of a smile, and of dentistry, it changed my life. We created Twice for two simple reasons - to improve toothpaste in every way and to continue to provide real dental care to people in need.


People on the island where I come from are always smiling and naturally so warm. However, as a result of the lack of proper dental care and oral hygiene available to them, they can be hindered by their smiles and often in pain. Unfortunately, this prevents them from living the life they are meant to. With Twice, we can help give everyone the confidence to smile again.


A smile isn’t just something you see, it’s also something you feel. This brand was born out of purpose - not only seeing how a smile can change someone’s life, but truly feeling it. A confident smile is a powerful tool and something that everyone has inside of them. That’s why we’re committed to helping everyone find the confidence in their smile.

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