Our Story

The greatest gift you can give is a smile

Our worlds collided over a shared desire to bring smiles to a community in need.

The Twice story began 
while on a volunteer mission in Eleuthera, Bahamas.

In 2015, brothers Julian and Cody Levine joined Lenny Kravitz and a team of passionate dentists on a trip that would change their lives. Their mission? To provide free full-service dentistry to a community of people without proper access to care, many of whom suffer from both physical and emotional pain due to their oral hygiene. This community is one that Lenny calls home and one that Julian and Cody fell in love with immediately. Combining forces with Lenny’s Let Love Rule Foundation and the GLO Good Foundation, the entire team treated patients for everything: cleanings, whitenings, root canals, extractions, dentures, and more. For all, these essential services gave a newfound energy and sense of confidence. For many, these treatments were life changing. This emotional result of dentistry opened the team’s eyes to the power of a smile. Together, Julian, Cody and Lenny experienced that the greatest gift you can give is a smile, and they left together completely inspired.

Twice was born with a purpose: To help everyone unlock the power of their smile.

We set out to make an impact...

In Eleuthera, we became inspired to transform how we all take care of our teeth. We left determined to make a healthy smile accessible to everyone by creating a product that would reflect everything embodied by the new smiles of our patients: beauty, health, and confidence. After years of research, development, and focused collaboration with the best experts in the industry, we were able to bring our vision to life and as a result, Twice was born. Our goal was to re-imagine brushing twice-a-day by creating an experience you actually look forward to, every morning and every night. By evolving brushing into a ritual rather than a chore, we created Twice to help you unlock the power of your own smile.

We wanted to rethink toothpaste, and make it our way.

Responsibly Made

Responsibly made to be vegan, non-GMO, gluten free, and without animal testing or cruelty.

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Effective Ingredients

Combining the most proven and effective ingredients to help whiten, protect against sensitivity, prevent painful cavities, and strengthen enamel.

No Nonsense

Leaving out the unnecessary and potentially harmful ingredients often found in toothpaste, and finding healthier alternatives.

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Wellness Focus

Taking a wellness-focused approach by infusing antioxidant-rich vitamins with botanical extracts to help soothe gums and create a healthy environment for your mouth.

We stay true to our mission.

Every purchase of Twice makes an impact. Through our partnership with the GLO Good Foundation, we commit 10% of our profits to funding more missions in Eleuthera and around the world. We hope you’ll join us to spread the power of a smile.

From the Founders


Dental care is in our DNA. Many of my childhood nights were spent admiring our Dad as he prepared for his dental lectures and weekends helping package our Mom’s teeth whitening products. “The smile” has always been a part of family life. Decades later, Glo Good and Let Love Rule introduced us to the emotional side of dentistry and awakened us to the power of the smile. Inspired, we began our own journey – Twice – to create products for your smile that represent everything a smile should be.


People on the island where I come from are always smiling and naturally so warm. However, as a result of the lack of proper dental care and oral hygiene available to them, they can be hindered by their smiles and often in pain. Unfortunately, this prevents them from living the life they are meant to. With Twice, we can help give everyone the confidence to smile again.


A smile isn’t just something you see, it’s also something you feel. This brand was born out of purpose - not only seeing how a smile can change someone’s life, but truly feeling it. A confident smile is a powerful tool and something that everyone has inside of them. That’s why we’re committed to helping everyone find the confidence in their smile.

Early Bird and Twilight

All Day Set