CLEAN TOOTHPASTE, MADE BETTER.

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THE TWICE PROMISE

We focus on the good and eliminate the bad. That starts with our award-winning toothpaste that’s backed by science and enriched by nature.

BRUSH BETTER. BE HEALTHIER.

Studies show that healthier mouths lead to healthier bodies. This starts with brushing Twice daily. Enjoy the process. Earn the benefits.

Vegan

Gluten Free

Non GMO

Cruelty Free

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NO HARSH INGREDIENTS

Never made with SLS, parabens, or artificial dyes. Always made clean.

VITAMIN ENRICHED

Vitamins A, C, and E,
and aloe vera help prevent gum disease.

DENTIST CREATED

Formulated and loved by world class oral health experts.

WHITENS NATURALLY

A brighter smile means Twice the smiles.

Meet Early Bird.

Awakening + Invigorating

A one-of-a-kind blend of wintergreen and peppermint combined to create the freshest clean you’ve ever seen.

earlybird
twilight

Meet Twilight.

Calming + Soothing

What do you get when you mix lavender, vanilla and peppermint? A flavor experience that’s relaxing AND refreshing, a toothpaste that will make you want to brush Twice.

SWAP FLAVOR

You can change your flavors anytime in your account by emailing our team.

CHANGE FREQUENCY

Most customers receive delivery every two months. Edit or skip shipments as needed. 

CANCEL ANYTIME

Not loving Twice? Cancel anytime by emailing our team.
(But we bet you’ll love it.)

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advantage mini-duo
TRAVEL FRIENDLY

Long lasting and still TSA approved 3.4 oz.

100% RECYCLABLE

Responsibly made, please recycle!

WHITENS NATURALLY

Goes below the tooth to remove plaque and whiten teeth

SENSITIVITY PROTECTION

Prevents painful sensitivity from cold or heat

ANTI-CAVITY

Safe and recommended levels of Sodium Fluoride to prevent cavities

TOTALLY DELICIOUS

Bold flavor without the burn

WHAT OUR CUSTOMERS ARE SAYING

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smile give partner

YOUR PURCHASE GIVES BACK

We believe the greatest gift you can give is a smile. Thats why we partner with the GLO Good Foundation providing free dentistry to communities in need. To date, we’ve helped donate over $2MM in free dentistry and counting!

“It’s a healthy toothpaste that works. And it’s the best toothpaste there is.”

- Co-founder Lenny Kravitz on ELLEN

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It's time to
think twice about
your toothpaste.

Try twice today