✨1,000+ 5 star reviews & ships free over $40✨

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Premium morning and night toothpaste for a healthier smile.

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Our mission

Thousands of smiles saved, billions to go. We offer life-changing oral care to people without access to care and toothpastes packed with clean ingredients, clinical benefits, and mouth-loving vitamins.


Always made clean.
Never made with SLS

Vitamin Enriched

Vitamin A, C, E and Aloe Vera help soothe & hydrate gums

Dentist Approved

Formulated and loved by world class oral health experts

  • “It’s a healthy toothpaste that works. And it’s the best toothpaste there is.”

    - Co-founder Lenny Kravitz on ELLEN

  • Twice is bringing oral care into wellness while keeping it accessible and making an impact.

  • Toothpaste has now been rethought. Chic dental care has arrived.

Still thinking Twice? Hear it from the experts


Refreshingly real reviews

  • “Honestly this is the best toothpaste I have ever used. The flavors are delicious and on top of that I can definitely tell that my teeth are whiter. Outstanding all around!!”
    Lynn J.
  • “This is by far the BEST toothpaste I’ve ever used! I’ve seen and felt an immediate improvement in my teeth’s color and sensitivity. Eating ice cream is possible again, but best believe I’ll be using Twice to clean up after.”
    Jasmyn E.
  • “Love the way my teeth feel after I brush. Much cleaner than my old toothpaste”
    Mercedes V.
  • “I absolutely love this toothpaste. My daughter-in-law had given me some to try because she said she will never go back to Cr*st after using Twice. She is right. I will never go back to my old toothpaste either after using Twice. It really makes your teeth feel like you just had a cleaning at the dentist. Love it!"
    Sarah O.

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