✨ 1,000+ 5 star reviews & free shipping over $40 ✨

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Wellness for your mouth

Let our vitamin-enriched, pH balanced whitening toothpaste take your smile to new levels

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  • Finally, a toothpaste I LOVE
    “I don’t know how many different toothpastes I’ve used, but this is far and away my favorite! I can’t get over the flavors and fresh feeling!”
    Mercedes V.
  • Feel great about buying :)
    “Vegan, cruelty free, gluten-free, recyclable, gives back… And it really cleans my teeth! Never going back to anything else!”
    Lynn J.
  • So fresh and clean
    ”I actually feel just as clean as I do after leaving my dental cleanings... it's so refreshing and feels so clean!”
    Sarah O.

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Our mission

Thousands of smiles saved, billions to go. We offer life-changing oral care to people without access to care and toothpastes packed with clean ingredients, clinical benefits, and mouth-loving vitamins.

mint leaf

No shady stuff

Always made clean, never made with SLS or sulfates

Vitamin enriched

Vitamins A, C, E and Aloe Vera help soothe and hydrate gums

Dentist Approved

Formulated and loved by thousands of world class oral health experts

A healthy mouth is a healthy body

Read that twice. The days of thinking toothpaste just whitens and freshens breath, are over.

introducing twice toothpaste

Introducing
Science + Wellness Toothpaste

Clean and complete, without compromise

Meet Our Foundersmarble

What do two brothers from a dental family and Lenny Kravitz have in common? They love seeing people smile. After witnessing this power first-hand on a dental mission, they created Twice out of a drive to give back.

Our story toothpaste
  • Forbes logo

    "Twice is bringing oral care into wellness while keeping it accessible and making an impact."

  • Ellen logo

    “It’s a healthy toothpaste that works. And it’s the best toothpaste there is."

    - Co-founder Lenny Kravitz on ELLEN

  • The New York Times logo

    "Toothpaste has now been rethought. Chic dental care has arrived."

Proudly available at these locations

CVS mint

Smiles 100% Guaranteed

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