It’s time to think twice about your toothpaste.

The difference is night and day. Introducing the new way to take care of your smile.

Start with a smile.

Awakening Morning Toothpaste

Energizing essential oils of wintergreen & peppermint join a power-packed blend of effective ingredients to prevent cavities, fight sensitivity, and help whiten and freshen all day long.


End with a smile.

Relaxing Evening Toothpaste

Calming essential oils of soothing lavender & rich vanilla ease you, while our vitamin & antioxidant blend helps cleanse, clean and refresh your mouth—well into the night.

Welcome Wellness to Toothpaste

We believe your smile deserves better. Twice combines the most effective benefits without nasty ingredients. Instead, we infuse powerful antioxidants, vitamins, and soothing botanical extracts. Say hello to a healthier mouth and toothpaste reimagined.

Gluten Free



Cruelty Free

twice twice

Early Bird


Wintergreen & Peppermint

twice twice



Peppermint, Vanilla & Lavender

twice twice

The Duo


Save 5%

twice twice

Four Pack


Save 16%

How It All Began

Inspired by the smile

smile twice

We saw firsthand that you can change someone’s life when you unlock the power of their smile. That’s why we started Twice and commit 10% of profits to the GLO Good Foundation, bringing healthy smiles to those in need.