The Power of
Making toothpaste with purpose. Watch our story.
Our story began in 2015 while on a volunteer dental mission in Eleuthera, Bahamas, Lenny’s hometown. Our team of dental experts treated patients for any and everything they may have needed: from cleanings, root canals and extractions to whitenings, dentures, and beyond. These essential services lent a newfound energy and sense of confidence. For many, these treatments were life-changing.
We left the island completely inspired, wheels turning— determined to make a healthy smile accessible to everyone. Through years of research, development, and focused collaboration with industry experts, we created a cleaner, vitamin-enriched toothpaste that’s inspiring us all to think twice. We hope you enjoy it as much as we do.
Julian Levine, Cody Levine & Lenny Kravitz
Our Chief Dental Advisor
Dr. Jonathan B. Levine DMD is a world renowned dental expert and innovator. Doc, as we like to call him, has been challenging the status quo and redefining what’s possible in dental care for over three decades.
We’re obsessed with your health
Oral health is Overall health.
Your mouth is the gateway to your body. It’s time to recognize toothpaste as preventative care.
Did you know that 70% of American adults have early stage gum disease (aka gingivitis)? If left unchecked, this becomes advanced chronic inflammation that is directly linked to cardiovascular disease, the #1 killer in America. Crazy right? We set out to change these statistics.
We create formulas filled with time tested and proven ingredients that balance your oral microbiome, which ultimately leads to better overall health. We call it Science + Wellness.
deserves a smile
Real non-profit work to provide dental care to communities in need is why we got started and what we are passionate about. The smile has the power to change lives. Your support helps us provide life-changing dental work to people without access to care in partnership with the Glo Good Foundation.
Smiles 100% Guaranteed